Last month the Globe and Mail featured KORHANI home in the Report On Business ‘Made in Canada: Six companies keep it local’.
Loom photo from the Sorel Factory in Quebec, Canada.
“The synergy between our domestic productions here in Canada and KORHANI home’s branding initiatives will create products that will be second to none in the market.” says Moji Korhani, owner, KORHANI home.
The Article: http://www.theglobeandmail.com/report-on-business/rob-magazine/made-in-canada-six-companies-that-keep-it-local/article4634304/
Number of employees: 150.
Length of carpet produced annually if it were cut into one-metre squares and placed end-to-end: 2,351 CN Towers.
Price of its “Assunta” throw rug: $40.
Family-owned Korhani is only about one-100ths the size of the world’s largest carpet manufacturer, Georgia-based Shaw Industries, owned by Warren Buffett’s Berkshire Hathaway. But if carpet companies were ranked by chutzpah, Korhani would come in No. 1.
At the last three Toronto Fashion Weeks, it has — incongruously — clothed runway models in swatches of carpet (its carpet-cum-fashion has since appeared on runways in Berlin). The PR stunt was the brainchild of Kirsten Korhani, the company’s creative director (the Korhani family, originally from Iran, has been making and selling carpets since 1902).
In Korhani’s most recent designs, colours are bright, patterns are bold, and the overall effect is, well, out there. The wow factor seems to be working: Although exports make up less than half of the company’s revenue — in Canada, the carpets retail in Walmart, among other stores — sales to the United States and Europe are growing. The company has just one factory, in Sorel-Tracy south of Montreal, and since 2001 production is up fivefold — the facility now runs 24 hours a day.